[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vthk.sk\/udrziavanie-si-starej-klientely-verzus-hladanie-novych-zakaznikov-co-je-pre-biznis-prospesnejsie\/#Article","mainEntityOfPage":"https:\/\/www.vthk.sk\/udrziavanie-si-starej-klientely-verzus-hladanie-novych-zakaznikov-co-je-pre-biznis-prospesnejsie\/","headline":"Udr\u017eiavanie si starej klientely verzus h\u013eadanie nov\u00fdch z\u00e1kazn\u00edkov. \u010co je pre biznis prospe\u0161nej\u0161ie?","name":"Udr\u017eiavanie si starej klientely verzus h\u013eadanie nov\u00fdch z\u00e1kazn\u00edkov. \u010co je pre biznis prospe\u0161nej\u0161ie?","description":"V pr\u00edpade rozvoja n\u00e1\u0161ho podnikania \u010di biznisu si predstav\u00edme nutnos\u0165 zh\u00e1\u0148a\u0165 st\u00e1le nov\u00fdch a nov\u00fdch z\u00e1kazn\u00edkov. T\u00e1to cesta sa pova\u017euje za ved\u00facu k rastu podniku, no a samozrejme k \u010doraz vy\u0161\u0161\u00edm finan\u010dn\u00fdm pr\u00edjmom. To je s\u00edce z ur\u010ditej \u010dasti pravda, biznis stoj\u00ed vo ve\u013ekej miere na podpore \u010doraz v\u00e4\u010d\u0161ieho mno\u017estva nov\u00fdch z\u00e1kazn\u00edkov, ale to n\u00e1m […]","datePublished":"2018-03-30","dateModified":"2018-03-30","author":{"@type":"Person","@id":"https:\/\/www.vthk.sk\/author\/#Person","name":"","url":"https:\/\/www.vthk.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vthk.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vthk.sk\/wp-content\/uploads\/img_a288271_w16485_t1527696657.jpg","url":"https:\/\/www.vthk.sk\/wp-content\/uploads\/img_a288271_w16485_t1527696657.jpg","height":0,"width":0},"url":"https:\/\/www.vthk.sk\/udrziavanie-si-starej-klientely-verzus-hladanie-novych-zakaznikov-co-je-pre-biznis-prospesnejsie\/","wordCount":424,"articleBody":"V pr\u00edpade rozvoja n\u00e1\u0161ho podnikania \u010di biznisu si predstav\u00edme nutnos\u0165 zh\u00e1\u0148a\u0165 st\u00e1le nov\u00fdch a nov\u00fdch z\u00e1kazn\u00edkov. T\u00e1to cesta sa pova\u017euje za ved\u00facu k rastu podniku, no a samozrejme k \u010doraz vy\u0161\u0161\u00edm finan\u010dn\u00fdm pr\u00edjmom. To je s\u00edce z ur\u010ditej \u010dasti pravda, biznis stoj\u00ed vo ve\u013ekej miere na podpore \u010doraz v\u00e4\u010d\u0161ieho mno\u017estva nov\u00fdch z\u00e1kazn\u00edkov, ale to n\u00e1m nesmie zalepi\u0165 o\u010di. Biznis a vlastne jeho fungovanie le\u017e\u00ed predov\u0161etk\u00fdm na d\u00f4vere st\u00e1lych a overen\u00fdch z\u00e1kazn\u00edkov. T\u00fdm p\u00e1dom sa sna\u017eme myslie\u0165 v prvom rade na nich, aby sme si ich udr\u017eali. Ale samozrejme, popritom h\u013eadajme i nov\u00fa klientelu, av\u0161ak v \u017eiadnom pr\u00edpade nezab\u00fadajme na t\u00fa, ktor\u00e1 je n\u00e1m vern\u00e1. Bu\u010fme vern\u00ed i my jej a sna\u017eme sa pre \u0148u robi\u0165 maximum, aby na\u0161i vern\u00ed z\u00e1kazn\u00edci nemali motiv\u00e1ciu od\u00eds\u0165. Berme v oh\u013ead, \u017ee existuje aj konkurencia, ktor\u00e1 na\u0161ich z\u00e1kazn\u00edkov mile rada uv\u00edta a z\u00e1kazn\u00edk m\u00e1 z \u010doho vybera\u0165.Ak sa pozrieme na v\u00e4\u010d\u0161ie, zn\u00e1mej\u0161ie a profituj\u00face firmy, ktor\u00e9 maj\u00fa prostriedky k rozvoju svojich slu\u017eieb, hlavn\u00fdm zdrojom ich \u00faspechu s\u00fa pr\u00e1ve vern\u00ed a dlhoro\u010dn\u00ed z\u00e1kazn\u00edci. Podchyt\u00e1va\u0165 nov\u00fdch je potrebn\u00e9, ale dlhoro\u010dn\u00ed z\u00e1kazn\u00edci s\u00fa pevn\u00fdm most pod nohami, ktor\u00fd mus\u00edme za ka\u017ed\u00fa cenu udr\u017ea\u0165, dokonca ho spev\u0148ova\u0165.A teraz si zoberme \u0161tandartn\u00fa situ\u00e1ciu pre ka\u017ed\u00fa \u00faspe\u0161n\u00fa firmy, akou je poskytovanie nov\u00fdch slu\u017eieb, \u010di realiz\u00e1cia nov\u00e9ho tovaru.\u00dadajne 60 a\u017e 70 % z\u00e1kazn\u00edkov, ktor\u00ed t\u00fato slu\u017ebu pr\u00edjmu, s\u00fa pr\u00e1ve t\u00ed st\u00e1li, nako\u013eko s na\u0161ou zna\u010dkou maj\u00fa dobr\u00e9 sk\u00fasenosti a na\u0161im novink\u00e1m d\u00f4veruj\u00fa, i ke\u010f ich zatia\u013e nemali mo\u017enos\u0165 odsk\u00fa\u0161a\u0165 v praxi. A to je faktor, ktor\u00e9ho by sme si mali skuto\u010dne v\u00e1\u017ei\u0165, preto\u017ee k nov\u00fdch veciam \u013eudia (ktor\u00ed nie s\u00fa na\u0161imi z\u00e1kazn\u00edkmi) nec\u00edtia ve\u013ek\u00fa d\u00f4veru, \u0161anca zauja\u0165 spolo\u010dnos\u0165 s doteraz nezau\u017e\u00edvanou slu\u017ebou \u010di tovarom sa odhaduje len na 20%. Z toho vypl\u00fdva, \u017ee nov\u00e9 slu\u017eby \u010di tovar, ktor\u00e9 sa na trhu alebo v spolo\u010dnosti uchytia, existuj\u00fa z ve\u013ekej \u010dasti kv\u00f4li d\u00f4vere st\u00e1lych z\u00e1kazn\u00edkov.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Udr\u017eiavanie si starej klientely verzus h\u013eadanie nov\u00fdch z\u00e1kazn\u00edkov. \u010co je pre biznis prospe\u0161nej\u0161ie?","item":"https:\/\/www.vthk.sk\/udrziavanie-si-starej-klientely-verzus-hladanie-novych-zakaznikov-co-je-pre-biznis-prospesnejsie\/#breadcrumbitem"}]}]